Social media is buzzing with cancel culture with several Bollywood films and actors facing boycotts and bans. Even before a film releases, a call for its boycott starts trending on social media.

Speaking about the cancel culture, ‘The Kashmir Files’ director Vivek Agnihotri said that it is a good trend. He told a news portal that it is a complex issue and that the ‘Boycott Bollywood’ campaign is ‘extremely good’ because it shows people’s frustration with content that Bollywood is churning out. Vivek Agnihotri added that the end result of this trend will be very positive. When asked if these campaigns are a coordinated attacks by the right wing, the filmmaker told Deccan Herald that these are more of cultural revolts against Bollywood. Distancing himself from ‘Bollywood’, Vivek Agnihotri further stated that he is not a part of ‘Bollywood’ which uses tried and tested formulas, rather, he is outside of it and makes Hindi films.

Aamir Khan’s film ‘Laal Singh Chaddha’ had faced a boycott on social media because of the actor’s past comments. Commenting on the same Vivek Agnihotri had told ETimes, “Dangal had released after Aamir made those comments and it turned out to be the biggest hit despite the boycott conversations surrounding it. One thing I want to add is that I am not against anybody. All I want is that the film industry should be reformed. This fake business model is like a hot air balloon which has burst. The industry should come back to the fundamentals which is the story, writer, director. That’s what they should focus on rather than just focusing on the stars and their PR campaigns.”

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