culturefashionethics
Appropriation or Appreciation? Brands and the 'Very Chinese Time' Fashion Moment
iindiatodaynews
2026-01-30
9 min read
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How meme-driven fashion turned a viral “very Chinese time” into a shopping moment — and how to tell appreciation from appropriation before you buy.
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indiatodaynews
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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.
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