Appropriation or Appreciation? Brands and the 'Very Chinese Time' Fashion Moment
culturefashionethics

Appropriation or Appreciation? Brands and the 'Very Chinese Time' Fashion Moment

iindiatodaynews
2026-01-30
9 min read
Advertisement

How meme-driven fashion turned a viral “very Chinese time” into a shopping moment — and how to tell appreciation from appropriation before you buy.

Advertisement

Related Topics

#culture#fashion#ethics
i

indiatodaynews

Contributor

Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

Advertisement
2026-01-30T14:58:52.445Z